The world is changing constantly and if one takes a closer look at these changes one can see that the speed of change is constantly accelerating. If that is a good or a bad phenomenon everyone must decide for themselves. But nobody should close their eyes to the advantages and the risks. It sounds illogical that the benefits of the speed of change also represent a risk. But upon taking a closer look this becomes more logical. The speed of change offers the chance of really getting to the top. But whoever refuses to change constantly will not stay at the top for long. This again is the risk. However, this risk level can be reduced simply through working with the right partner. This brings sustainable success. It is precisely this that the amo-office-service team has recognised and is constantly increasing its services range. But the core competence remains text creation which has been optimised for search engines. This is being optimised in a number of directions. Through enlisting new team members with various specialisations the quality of texts are being improved. At the end of the day the reader should receive valuable information from SEO texts. SEO optimisation is the other side to text creation. Here the client should know how to address his clients.