Who has not seen web pages with only a few keywords and links? If the reader has accessed these pages then he knew why he landed there. What does the search engine query have to do with this? This was also recognised by one of the providers of the most well-known and most used search engines. As a result the whole system was revamped to offer more to the client, i.e. the user of the search engine. This system naturally incurs higher costs for the web site owner. Anyone thinking of optimising a page for a search engine should also realise who he is trying to access. Naturally, accessing search engines is important on account of the rating. But the reader staying on the page is much more important. Good programming with fast access times is the first impression the reader receives. If this is correct he continues to read but only if the texts are written properly.