As we already said, the secret to success of an Internet side is the search engines. These secrets are not usually published and are well protected by the search engine owners. They also change their ranking criteria constantly to ensure that there is always movement on the Internet. It is precisely this which provides every site owner with the opportunity to be on the first page of the search engine results. It is important that the analysis tools are known. But these tools which can identify the keywords for SEO texts are offered by many. An analysis of these pages revealed astonishing results. Keywords are not always rated equally. This means that a request for keywords related to cars produced different results. The SEO texter must be aware of this in order to succeed. The distribution of the keywords must also be selected carefully in addition to a multitude of other factors. Finding the right words is not so important for the search engine than it is for the reader. That is why a healthy compromise must be reached in the texts.