Whoever takes a look at the Internet world with open eyes will soon recognise that everything can be analysed. These analyses assess the user’s behaviour and is a factor in the design of the site. Many people ask themselves how this works. The answer is relatively simple since the search engines store the queries. This does not contravene personal data protection laws as the data remains anonymous. A marketing startegy is then created on the basis of this data. For website providers to be able to attain this they also must adapt to this strategy otherwise their site ratings will suffer. This again means that pages that are not updated will no longer be ranked so highly. A study of Internet users has shown that only the results of the first page on the search engine are of interest to the reader. Very little attention is paid to the following pages.