Whoever takes a look at the Internet world with open eyes will soon recognise that everything can be analysed. These analyses assess the user’s behaviour and is a factor in the design of the site. Many people ask themselves how this works. The answer is relatively simple since the search engines store the queries. This does not contravene personal data protection laws as the data remains anonymous. A marketing startegy is then created on the basis of this data. For website providers to be able to attain this they also must adapt to this strategy otherwise their site ratings will suffer. This again means that pages that are not updated will no longer be ranked so highly. A study of Internet users has shown that only the results of the first page on the search engine are of interest to the reader. Very little attention is paid to the following pages.

Everyone with an Internet presence must decide what he aims to achieve from it. Should it be a source of information for clients and suppliers then the site should provide information and the SEO criteria should not be the driving force. Should the site aim to feed search engines then another concept must be followed. As sites containing translations of the content are always rated better by the search engines then the Internet site should perhaps be available in a number of languages. For this reason amo-office-service has also set up a network to cater for this. Networked working makes a lot of things possible but not all of these can be summarized on a website. If a certain task is required then this can be clarified through a phone call to one of the team members. The call will be well worth the money.

Each client has his own ideas and often it is really difficult to do full justice to this. That is why it is essential that the client requiring SEO texts explains very precisely his wishes and requirements. A lot can be solved with a sample text but not everything. A good SEO texter knows what is needed in a text and can adapt quickly to the client’s wishes. An indication of a good, service-oriented SEO agency is to offer a small sample text free of charge. This allows each party to form an impression of each other and avoid problems down the line. The client should be in a position to describe precisely his target group or even state which information the text should contain. The less text the more difficult it becomes as it maximises the space for the texter; this, at least, is the experience of amo-office-service. But there is also the risk of delivering the wrong text. This is where the experience of the texter plays a role.

The world is changing constantly and if one takes a closer look at these changes one can see that the speed of change is constantly accelerating. If that is a good or a bad phenomenon everyone must decide for themselves. But nobody should close their eyes to the advantages and the risks. It sounds illogical that the benefits of the speed of change also represent a risk. But upon taking a closer look this becomes more logical. The speed of change offers the chance of really getting to the top. But whoever refuses to change constantly will not stay at the top for long. This again is the risk. However, this risk level can be reduced simply through working with the right partner. This brings sustainable success. It is precisely this that the amo-office-service team has recognised and is constantly increasing its services range. But the core competence remains text creation which has been optimised for search engines. This is being optimised in a number of directions. Through enlisting new team members with various specialisations the quality of texts are being improved. At the end of the day the reader should receive valuable information from SEO texts. SEO optimisation is the other side to text creation. Here the client should know how to address his clients.

At amo-office-service the client expresses his wishes. This does not mean that he/she is not provided advice for our texting services adapts to the wishes and the needs of every client. It goes without saying that we make a keyword analysis. We also offer services related to university theses or assignments. These, however, are subject to legal constraints. The work is checked for spelling and grammar and for plagiarism. This issue has received a lot of attention in the media lately and has already made life difficult for certain politicians. Difficulties with identifying plagiarism can be overcome very easily and quickly. This service is usually cheaper than expected. That amo-office-service is always progressing is evidenced by the fact that we are incorporating constantly new services into our range. Hurry slowly is our motto when expanding our services as there is no point in having a large range of services if these have not been properly thought through.

For some time the company amo-office-service has a new Internet presence. What started as an idea over a cup of coffee in 2011 has stood the test of time. From the outset the company offered its services in a number of areas relating to the written word. Today it is not only mothers who are working for the company but a large number of colleagues who identify with this living concept. As amo-office-service also recognized that going international is a must, various colleagues have been recruited abroad. As the texting service creates a large number of SEO texts, as large a number as possible of texters should work on large orders to avoid the reader recognising the style of the texter. In the case of smaller orders such as descriptions of technical products, academic papers or other issues only certain texters are deployed at the request of the client.